40 Love is a short film directed by Lloyd Lee Choi for the Cornetto Cupidity series. Game, set and it’s a match made in heaven when a young girl finds herself as an accidental target for love. “The ‘Cupidity’ collection brings to life the journey of love in the various forms it takes for teens today, and brings the audience a real-life example of our new identity, which encourages teens to interact and engage with the brand.