Searching for Sugar Man is a 2012 Swedish–British documentary film directed and written by Malik Bendjelloul, which details the efforts of two Cape Town fans in the late 1990s, Stephen ‘Sugar’ Segerman and Craig Bartholomew Strydom, to find out whether the rumoured death of American musician Sixto Rodriguez was true, and, if not, to discover what had become of him. Rodriguez’s music, which never took off in the United States, had become wildly popular in South Africa, but little was known about him there. On 10 February 2013, the film won the BAFTA Award for Best Documentary at the 66th British Academy Film Awards in London, and two weeks later it won the Academy Award for Best Documentary Feature at the 85th Academy Awards in Hollywood. Bendjelloul committed suicide a year later.