Die Antwoord is a South African rap-rave group formed in Cape Town in 2008. Fronted by rappers Ninja and Yo-Landi Vi$$er and backed by DJ Hi Tek. Their image involves a counterculture movement called zef (described as modern and trashy, appropriating out-of-date, discarded cultural elements) and the influence of photographer Roger Ballen. Die Antwoord released their debut studio album, $O$ (2009), online for free and attracted international attention for their music video for “Enter the Ninja”. After briefly signing with Interscope Records, they founded their own label in 2011, Zef Recordz, through which they released their second and third studio albums, Ten$Ion (2012) and Donker Mag (2014), respectively. In 2016, they released their fourth album: Mount Ninji and da Nice Time Kid.