Die Antwoord is a South African rap-rave band formed in Cape Town in 2008, consisting of performers Ninja, Yo-Landi Visser, and DJ Hi-Tek. Their debut album $O$ was made available as a free download on the website. In 2009 South African cinematographer Rob Malpage (along with co-director Ninja) shot the video for their single “Enter the Ninja. The video became a great phenomenon on the internet nine months later, delivering millions of hits to the Die Antwoord interwebsite. Die Antwoord’s musical and visual style incorporates elements of zef culture (South African counter-culture movement) described as modern and trashy, appropriating out-of-date, discarded cultural elements.
